43221 Darlington, Queen Elizabeth

43221 Darlington, Queen Elizabeth

Thursday, 17 March 2011

Rough Cuts Feedback


After doing my second pitch with my rough cuts, my feedback showed me;

Front Cover

The main problem my group found with my front cover was the white space, so I'm going to add a few more sell-lines and play around with my layout. I'm also going to include another image that was originally on my contents page, and replace that one with a secondary image of the model on my front cover. They also noticed that my magazine failed to provide a price, and in order to resemble professional practice, this is something I'm going to include.

Contents Page

My group told me they thought the red bubbles to look 'too plastic' and that the whole thing was too full of empty, white space. After some discussion and consideration, I decided it was best to start my contents page again from scratch. This new contents page will be mainly black - a colour I've found to be regularly used in rock magazines as it depicts mystery and something 'different'. To provide continuity I will do a blue skyline, just like my front cover, stating the magazines website and the issue number (just like you see in RockSound).
In this pitch, my group also said that just the photo of the editor didn't work without a letter to accompany it. Because my focus group showed that my potential buyer/audience find letters from the editor to be unnecessary, I will not include an image or a letter.

Double Page Spread

My  group pointed out that my article looked like a lot of writing, so they suggested splitting this up by putting a quote in the middle. After trying this in InDesign, I realised that whilst saving my work at some point, I had (by accident) made it impossible to edit/delete my article. To solve this, I started duplicating the entire double page spread. 
I also added page numbers, again to resemble professional practice.

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